project sponsor
REDEFINING THE ELECTRONICS RETAIL EXPERIENCE
An ecosystem that re-imagines the physical retail process of electronics through responsive recommendation by providing customers with a more informative and experiential way of shopping.
team: J. Hsu, O. Kamperman, Y. Zhang, Y. Zhao
role: Project Manager, User Researcher
IN-PERSON SHOPPING
Online and physical stores both have strong presences that offer unique features to attract their customers, each with numerous stakeholders. By focusing on physical retail, our team chose to narrow our design solution towards a specific type of product in an industry with a clear set of concerns geared towards the closest levels of interaction with the customer and related artifacts.