DESIGNING THE POST-EVENT WAYFINDING EXPERIENCE
Extending the atmosphere from within Mercedes-Benz Stadium into the exit process through spatial wayfinding to naturally direct traffic towards different transportation mediums and exit routes.
team: J. Hsu, G. Setlock, B. Tran, C. Yang
role: Project Manager, Visual Designer
CONTRASTING ENVIRONMENTS @ MERCEDES BENZ
With each event held at the stadium, the experience of crowd enjoyment and fan atmosphere cuts off sharply between the interior and the exterior of the venue. This contrast amplifies with the inherent confusion in wayfinding and spatial direction surrounding the stadium, where there exists a lack of clear signage for foot traffic. Aerial analysis and multiple site visits during revealed exact location-based difficulties that impede current wayfinding towards the nearby forms of transportation.
INTEGRATED ARCHITECTURE
Our team's early concepts explored how to harness the existing architecture and layout of Mercedes Benz into a better navigation experience. Given the 13 different destinations for event attendees and the need of open space to encourage crowd control, a redesigned ramp structure paired with multiple smaller navigation points tested positively with users. Our designs focused on integrating the stadium bird motifs and Mercedes logo.
WAYFINDING PATH CONFIGURATION
Obtaining a 2018 topographical scan of the stadium, we incorporated our pedestrian bridge structure into the 3D space and began testing out ideal navigational waypoint locations using on-site walkthroughs. We experimented with multi-directional pathway markers and signage options to direct crowd flow towards each of the 13 possible exit destinations surrounding the area.
FACILITATING ENTERTAINMENT
To address the current need of extending the excitement of stadium events into its surroundings, we tapped into common venue-celebration needs: high visual engagement. We developed stadium-themed display boards and various event-replay screens placed throughout the walkway as an subtle method of encouraging crowd flow and dispersing large groups to different areas.
DESIGN WALKTHROUGH